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Hot! Hot! Hot! The Dakar Rally (or simply "The Dakar"; formerly known as "The Paris–Dakar" or "Paris to Dakar Rally") is an annual off-road race. Part of the Dakar Series, it is organized by the Amaury Sport Organization (ASO). Most events since the initial event in 1978 were from Paris, France, to Dakar, Senegal, but due to security threats in Mauritania, which led to the cancellation of the 2008 rally, the 2009 Dakar Rally was run in South America (Argentina and Chile). It has been held in South America each year since 2009.